Les Halles de l'Aveyron

But which are the Halles de l'Aveyron ?
The Halles de l'Aveyron are a real innovation. For the first time, farmers gathered in cooperative have set up a distribution brand to address consumers on a national scale.

THE CONCEPT IS SIMPLE :
• Rely on the cooperative and its control of all stages of the agricultural chain, in order to initiate a virtuous system of "collective short circuit"; in other words, the elimination of intermediaries.
• Provide this collective short circuit with a distribution brand that allows it to address consumers directly beyond a strictly regional area.
• Generate income on farms while offering consumers quality farm products at a fair price.

WITH ITS STRONG VALUES, THE HALLES DE L'AVEYRON IS COMMITTED TO 4 ESSENTIAL CRITERIA :
• The authenticity of the products, reflecting a strong local identity and being part of a territory known for its gastronomy.
• The quality of the products on offer, such as meat or cheese, which come from quality chains and labels such as veal from Aveyron and Segala, lamb from the Causses, beef from the Fermes des Hauts Terroirs... For groceries, the Halles de l'Aveyron favour small regional production units, renowned for their excellence and typicity.
• The traceability of products, from the farm to the stable. The Halles de l'Aveyron control the breeding, selection and sale of animals through the UNICOR cooperative.
• The sustainability of a virtuous agriculture guaranteeing the preservation of the environmental heritage of the foothills of the Massif Central.

Via the cooperative, organize itself into a short collective circuit, in order to acquire a national brand in order to offer quality at a fair price, and thus generate income on the farms! This is what the Halles de l'Aveyron are.